Model Ideal Sistem Manajemen Rantai Pasok Agribisnis Kakao: Pendekatan Soft System Methodology (SSM)

Jambewangi village cocoa farmers market their beans individually and in small quantities, so they’re a low bargaining position. In addition to not optimally the role of each institution, they also haven’t coordinated cooperated promote cocoa. Researchers need research design institutional synergies agribusiness supply chain. The was conducted villages, center production Banyuwangi. chain is based Soft System Methodology (SSM) approach through information from sources, farmers, experts. Based on SSM analysis, it can be concluded that: 1. There fundamental problem with that only produce unfermented beans, sell them individually, position low. Several institutions played an optimal joint marketing, 2. no synergy between at farmer level, can’t protect 3. If actors synergize carry out respective roles chain, uniform, SNI-standardized produced are able processed chocolate products such as butter, bars, powder.